Marketing Plan of Sony

Sony Corporation is a multinational company and was founded in 1945 in Nihonbashi, Tokyo. The company operates globally in 204 countries and is one of the leading manufacturers of communication, information technology, communication and electronic products. With a...

Marketing Plan of Samsung

Samsung is a global leader in information technology managing more than 200 subsidiaries around the world. The company began its operation in Suwon, Korea in 1969. Samsung promises to make and convey quality items and services that enhance convenience and foster...

Tri-component model

The three aspects of behavior, affect, and cognition affect human experience is derived from the early Greek philosophers (1969, McGuire). There was also an area that was prescribed in the first social psychology study by (McDougall & Bogardus, 1920). The term...

BCG Matrix for Coca-Cola

The Boston Consulting Group (BCG) Matrix is used in analyzing the various products being sold by manufacturers. The market share, potential for growth and annual sales are taken into consideration. Coca-Cola is a multinational company that has been operating for over...
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