by kasi | Jan 15, 2011 | Marketing
The product concept is one of the oldest concepts in marketing. According to this concept people will buy the products and services offered by the company as far as it have better in quality and features. Marketing managers keep working on products to make it better...
by kasi | Oct 8, 2010 | International Marketing
International marketing culture, defines the atmosphere and the concepts in which the business expands and thrives. However a thumb rule for any company is that it can have one of the following five types of orientations towards international markets: 1.The Production...
