Marketing Mixx

Posted on Saturday, 22nd January 2011 by kasi|1,335 views

There are five different type of marketing concepts namely production concept, product concept, selling concept, marketing concept and societal marketing concept. Production Concept The production concept is one of the old philosophies of marketing which guides the marketers to achieve organization goals.  According to the production concept people prefer to buy the products which are [...]

Tags: five marketing philosophies, marketing concept, marketing orientations, marketing philosophies, product concept, production concept, selling concept, societal marketing concept
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Posted on Friday, 8th October 2010 by kasi|480 views

International marketing culture, defines the atmosphere and the concepts in which the business expands and thrives. However a thumb rule for any company is that it can have one of the following five types of orientations towards international markets: 1.The Production Concept This concept is the oldest concepts in business. It focuses on, that the [...]

Tags: international market cultures, international marketing articles, international marketing culture, marketing culture, societal marketing concept, the marketing concept, the product concept, the production concept, the selling concept, types of customer needs
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