Marketing Mixx

Posted on Saturday, 22nd January 2011 by kasi|1,335 views

There are five different type of marketing concepts namely production concept, product concept, selling concept, marketing concept and societal marketing concept. Production Concept The production concept is one of the old philosophies of marketing which guides the marketers to achieve organization goals.  According to the production concept people prefer to buy the products which are [...]

Tags: five marketing philosophies, marketing concept, marketing orientations, marketing philosophies, product concept, production concept, selling concept, societal marketing concept
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Posted on Sunday, 16th January 2011 by kasi|2,649 views

According to the selling concept consumers will not buy company enough products and services until someone push,approach or educate them to buy products available in company product portfolio. The company personnel approach consumers to buy products are called salesperson or salesman and the process of making consumer mind to buy the products is called selling. [...]

Tags: marketing, selling concept, the selling concept, what is selling concept?
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