Marketing Mixx

Posted on Tuesday, 25th January 2011 by kasi|1,761 views

The product strategy cannot be considered to be an isolated function of marketing. Product strategy involves multiple marketing functions which are executed under the umbrella of product strategy. As already described earlier, the product strategy involves analyzing and strategizing to attain the required capabilities in terms of engineering, of production, of distribution (sales) existing in [...]

Tags: b2b branding, B2B marketing strategies, peole, place, product or service, promotion, what are B2B strategies
Posted in B2B Marketing | Comments (0)

Posted on Friday, 12th November 2010 by kasi|3,254 views

An important term used by Neil Borden in 1953 in order to enhance the concept of marketing and to gain maximum outcome is none other than "Marketing Mix". In marketing textbooks, you all must be aware from the concept of four P’s. Four P’s are generally used to enhance the concept of marketing by emphasizing [...]

Tags: 4p's of marketing, 7p's of marketing, extended marketing mix, market place, marketing 7p's, marketing mix, marketing mix article, marketing mix concept, people, physical evidence, price, product, promotion, what is marketing mix
Posted in Marketing | Comments (0)