by kasi | Jan 22, 2011 | Marketing
There are five different type of marketing concepts namely production concept, product concept, selling concept, marketing concept and societal marketing concept. Production Concept The production concept is one of the old philosophies of marketing which guides the...
by kasi | Jan 16, 2011 | Marketing
As name suggest production concept focuses on manufacturing more products to achieve the management objective of low price per unit. This concept says that consumers will buy the products if their availability in the market is high at lower price means product...
