Marketing Mixx

Posted on Saturday, 22nd January 2011 by kasi|1,335 views

There are five different type of marketing concepts namely production concept, product concept, selling concept, marketing concept and societal marketing concept. Production Concept The production concept is one of the old philosophies of marketing which guides the marketers to achieve organization goals.  According to the production concept people prefer to buy the products which are [...]

Tags: five marketing philosophies, marketing concept, marketing orientations, marketing philosophies, product concept, production concept, selling concept, societal marketing concept
Posted in Marketing | Comments (0)

Posted on Sunday, 16th January 2011 by kasi|1,006 views

As name suggest production concept focuses on manufacturing more products to achieve the management objective of low price per unit. This concept says that consumers will buy the products if their availability in the market is high at lower price means product price,cost and distribution are the core factors to increase market share of the [...]

Tags: marketing old concept, Marketing orientation, production concept, production concept defined, production concept examples, the prodcution concept
Posted in Marketing | Comments (0)