Marketing Mixx

Posted on Friday, 12th November 2010 by kasi|3,254 views

An important term used by Neil Borden in 1953 in order to enhance the concept of marketing and to gain maximum outcome is none other than "Marketing Mix". In marketing textbooks, you all must be aware from the concept of four P’s. Four P’s are generally used to enhance the concept of marketing by emphasizing [...]

Tags: 4p's of marketing, 7p's of marketing, extended marketing mix, market place, marketing 7p's, marketing mix, marketing mix article, marketing mix concept, people, physical evidence, price, product, promotion, what is marketing mix
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Posted on Saturday, 14th August 2010 by kasi|3,051 views

According to Philip Kotler; “Positioning is the act of designing the company’s offering and image to occupy a distinctive place in the target market’s mind.” While considering the positioning strategies, the seven approaches to positioning strategy are clarified; 1.Using product characteristics or customer benefits 2.The price-quality approach 3.The use or applications approach 4.The product-user approach [...]

Tags: marketing articles, positioning, positioning strategies, positioning strategy, product, product positioning, seven approaches to positioning strategy
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