Marketing Mixx

Posted on Saturday, 14th August 2010 by kasi|3,051 views

According to Philip Kotler; “Positioning is the act of designing the company’s offering and image to occupy a distinctive place in the target market’s mind.” While considering the positioning strategies, the seven approaches to positioning strategy are clarified; 1.Using product characteristics or customer benefits 2.The price-quality approach 3.The use or applications approach 4.The product-user approach [...]

Tags: marketing articles, positioning, positioning strategies, positioning strategy, product, product positioning, seven approaches to positioning strategy
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Posted on Thursday, 12th August 2010 by kasi|2,228 views

Positioning can be defined as a foundation upon which all other marketing mix decisions are built. Moreover, it involves a decision to emphasize or highlight certain aspects of a brand, so positioning is not what you do to the product, but is how you influence the mind of the consumer through marketing communications. Just as [...]

Tags: actual product, brand’s marketing communications, distribution, marketing articles, marketing basics, packaging, positioning, positioning strategy, pricing, what is positioning
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