Marketing Mixx

Posted on Wednesday, 6th October 2010 by kasi|875 views

International marketing is simply, the fostering of all marketing techniques in to any foreign country i.e. in broader terms, all the activities of an organization that moves the goods from the company to the consumers of more than one nation, refers to international marketing. The increasing challenges faced by the companies due to the international [...]

Tags: internationa strategic alliances, international marketing strategies, international pricing, positioning, pricing, research, selecting entry modes, strategies for international markets
Posted in International Marketing | Comments (0)

Posted on Saturday, 14th August 2010 by kasi|3,051 views

According to Philip Kotler; “Positioning is the act of designing the company’s offering and image to occupy a distinctive place in the target market’s mind.” While considering the positioning strategies, the seven approaches to positioning strategy are clarified; 1.Using product characteristics or customer benefits 2.The price-quality approach 3.The use or applications approach 4.The product-user approach [...]

Tags: marketing articles, positioning, positioning strategies, positioning strategy, product, product positioning, seven approaches to positioning strategy
Posted in Marketing | Comments (1)

Posted on Thursday, 12th August 2010 by kasi|2,228 views

Positioning can be defined as a foundation upon which all other marketing mix decisions are built. Moreover, it involves a decision to emphasize or highlight certain aspects of a brand, so positioning is not what you do to the product, but is how you influence the mind of the consumer through marketing communications. Just as [...]

Tags: actual product, brand’s marketing communications, distribution, marketing articles, marketing basics, packaging, positioning, positioning strategy, pricing, what is positioning
Posted in Marketing | Comments (0)