Brand Equity of Nike

Brand AwarenessNike is a globally well-known and famous brand across the globe with having strategic promotions, advertisements and also sponsoring their own brand I many events and media channels. Nike products can be seen everywhere, from Olympics to normal sitcoms,...

Marketing Plan of Nike

Introduction Nike is the world’s renowned and leading supplier of athletic shoes and apparels. It controls more than 47% of athletic shoe market with sale of U.S dollar 3.7 Billion. This company was founded in 1962 by Bill Bower man and Phil knight as Blue Ribbon...
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