by kasi | Jan 16, 2011 | Marketing
As name suggest production concept focuses on manufacturing more products to achieve the management objective of low price per unit. This concept says that consumers will buy the products if their availability in the market is high at lower price means product...
by kasi | Jan 15, 2011 | Marketing
The product concept is one of the oldest concepts in marketing. According to this concept people will buy the products and services offered by the company as far as it have better in quality and features. Marketing managers keep working on products to make it better...
