Marketing Mixx

Posted on Friday, 12th November 2010 by kasi|2,061 views

What is marketing? This important question clicks in our minds while observing any advertisement. Marketing is actually a way that leads towards affection, attraction and appeal us to buy that particular product. Basis of marketing lies in the core strategies and techniques that organizations follow in order to retain their customers and to gain better [...]

Tags: competitors orientation, customer orientation, inter-functional coordination, introduction to marketing, marketing basic concepts, marketing basics, marketing basis, marketing fundamentals, what is marketing
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Posted on Thursday, 12th August 2010 by kasi|2,228 views

Positioning can be defined as a foundation upon which all other marketing mix decisions are built. Moreover, it involves a decision to emphasize or highlight certain aspects of a brand, so positioning is not what you do to the product, but is how you influence the mind of the consumer through marketing communications. Just as [...]

Tags: actual product, brand’s marketing communications, distribution, marketing articles, marketing basics, packaging, positioning, positioning strategy, pricing, what is positioning
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