Marketing Mixx

Posted on Saturday, 4th December 2010 by kasi|691 views

Market segmentation a term heavily weighted and used in marketing, is the division of the people into groups on the basis of the common characteristics they possess and share which ultimately leads to common interests and demand for product and services. Types of market segments Demographic Segmentation: age, gender, occupation, ethnicity etc Psychographic Segmentation: interests, [...]

Tags: features of market segments, market segment, market segmentation, market segments, segmentation of market, type of market segments
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Posted on Saturday, 4th December 2010 by kasi|1,182 views

Target market can be defined as a group of people a business wants to serve in a better way. Target market consists of the people who are aimed by a business to be focused for their marketing efforts and promotion of the product. It plays an important role in designing of the marketing strategy. It’s [...]

Tags: market segments, target market, target market examples, target marketing, what is target marketing
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