Marketing Mixx

Posted on Wednesday, 6th October 2010 by kasi|875 views

International marketing is simply, the fostering of all marketing techniques in to any foreign country i.e. in broader terms, all the activities of an organization that moves the goods from the company to the consumers of more than one nation, refers to international marketing. The increasing challenges faced by the companies due to the international [...]

Tags: internationa strategic alliances, international marketing strategies, international pricing, positioning, pricing, research, selecting entry modes, strategies for international markets
Posted in International Marketing | Comments (0)

Posted on Tuesday, 28th September 2010 by kasi|1,252 views

Price is a part of the marketing mix; the price is what the consumer pays. It includes direct and indirect costs as well as opportunity costs. How do you set monetary prices? There are basically two ways. I call these cost-based pricing and value-based pricing. Cost-pricing is based on the total of all costs associated [...]

Tags: factors affecting the price, global price, global price issues, international price, international pricing
Posted in International Marketing | Comments (0)