by kasi | Oct 21, 2010 | Consumer Behavior
Social values are driven by its customs ands values. Culture outlines the general behavior of the consumers’ living into, as it provides with the common rituals that members of that society follow. But in a given culture the practice of these values differ depending...
by kasi | Oct 17, 2010 | Consumer Behavior
Consumers don’t operate in isolation; they interact with other individuals on daily basis. These interactions influence each other in many ways. Interpersonal influence is referred to the change in one’s behavior due to other’s feelings, thoughts that are...
by kasi | Oct 16, 2010 | Consumer Behavior
People in this world live with different background, interests, needs, personalities, culture etc. Can a single product satisfy everyone needs and desire? Does this represent a problem for a marketer? The answer to this question is no. diversity doesn’t portray...
by kasi | Oct 14, 2010 | Consumer Behavior
“The world is as you perceive it” we all would have come across this phrase. Perception is way that one selects, organizes and interprets the stimuli into meaningful and coherent picture of the world (Schiffman Kanuk). It is attaining awareness of sensory information...
