Marketing Mixx

Posted on Thursday, 21st October 2010 by kasi|2,195 views

Social values are driven by its customs ands values. Culture outlines the general behavior of the consumers’ living into, as it provides with the common rituals that members of that society follow. But in a given culture the practice of these values differ depending upon the belonging of a particular social class. In may be [...]

Tags: consumer behavior, consumer behavior and social class, consumer behavior articles, middle class.lower and under class, segementing social economic class, social class, social class and consumer behavior, upper class
Posted in Consumer Behavior | Comments (0)

Posted on Sunday, 17th October 2010 by kasi|1,064 views

Consumers don’t operate in isolation; they interact with other individuals on daily basis. These interactions influence each other in many ways. Interpersonal influence is referred to the change in one’s behavior due to other’s feelings, thoughts that are communicated, to them through different sources. As the action follows beliefs and formation of belief is a [...]

Tags: consumer behavior, consumer behavior and interpersonal skills, consumer behavior articles, consumer behavior topics for mba, interpersonal influence, interpersonal influence and consumer behavior, tools of influence
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Posted on Saturday, 16th October 2010 by kasi|905 views

People in this world live with different background, interests, needs, personalities, culture etc.  Can a single product satisfy everyone needs and desire? Does this represent a problem for a marketer? The answer to this question is no. diversity doesn’t portray problem but rather it serves as a pool of opportunities and give rise to market [...]

Tags: consumer behavior articles, consumer profile, consumer profile and market segementation, consumer profile defination, segmentation, segmentation and consumer profile
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Posted on Thursday, 14th October 2010 by kasi|5,400 views

“The world is as you perceive it” we all would have come across this phrase. Perception is way that one selects, organizes and interprets the stimuli into meaningful and coherent picture of the world (Schiffman Kanuk). It is attaining awareness of sensory information (www.wikipedia.com). People act and react on basis of their perceptions, which also [...]

Tags: consumer behavior articles, consumer perception, marketing stimuli, perception of consumer, perceptual process, Sensation and Marketing Stimuli
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