by kasi | Feb 22, 2017 | BCG Matrix
The Boston Consulting Group (BCG) Matrix is used in analyzing the various products being sold by manufacturers. The market share, potential for growth and annual sales are taken into consideration. Coca-Cola is a multinational company that has been operating for over...
by kasi | Mar 17, 2011 | Marketing Plan
Introduction Coca-Cola, a public industry is very well recognized as beverage manufacturer, retailer and marketer. The company traces its roots back in 1892 by Asa Candler. The company’s headquarter is located in Atlanta, Georgia, United States. Franchises are also...
