Brand Equity of Coca Cola

Coca Cola is the famous brand known by almost everyone in the world. It is present in every country in the world except North Korea and Cuba and has a broad range of product portfolio that contain more than 3500 different brands. It has a market value of more than $74...

Coca Cola Marketing Plan

Introduction Coca-Cola, a public industry is very well recognized as beverage manufacturer, retailer and marketer. The company traces its roots back in 1892 by Asa Candler. The company’s headquarter is located in Atlanta, Georgia, United States. Franchises are also...
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