by kasi | Oct 9, 2010 | Advertising
Advertising – the definition can be broken into 6 segments; 1. It is one of the paid forms of communication. 2. The sponsor is identified 3. Most advertising nourishes the purpose of “persuade through recall” i.e. influence consumer to do. Something though in some...
by kasi | Oct 6, 2010 | Advertising
The term marketing mix was initially used by Neil Borden in 1953, while addressing in American Marketing Association. He conglomerated a bunch of ideas altogether naming it as “marketing mix” and later in 1960 Jerome McCarthy proposed further classification of the...
by kasi | Sep 24, 2010 | Advertising
Since advertising attempts to communicate the literal and symbolic meaning attached to a brand, and since cultures differ in the ways in which they construe and communicate meaning, successful advertising obviously requires a through understanding of the culture...
by kasi | Aug 15, 2010 | Advertising
Because consumers are exposed to so much advertising these days, they often try hard to avoid it – and are very skeptical of it when they do get exposed to it. To reach these hard-to-reach consumers and to convey messages to them in a manner that is more...
