Marketing Mixx

Posted on Wednesday, 6th October 2010 by kasi|794 views

The term marketing mix was initially used by Neil Borden in 1953, while addressing in American Marketing Association. He conglomerated a bunch of ideas altogether naming it as “marketing mix” and later in 1960 Jerome McCarthy proposed further classification of the marketing mix in to 4 Ps. These are product, price, place, and promotion respectively. [...]

Tags: advertising, advertising and marketing mix, advertising articles, marketing mix and advertising
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Posted on Sunday, 3rd October 2010 by kasi|896 views

Advertising has many advantages and strengths (reaching mass audiences, creating awareness, building preference etc.) but that the same time; it has got some major weaknesses too, (targeting individual consumers, making them believe a message, and pushing them to action). Thus, its use has to be combined with that of other communications elements (such as direct [...]

Tags: advertising, direct mail, interactive advertising, interactive media, out of home media
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Posted on Friday, 24th September 2010 by kasi|1,623 views

Since advertising attempts to communicate the literal and symbolic meaning attached to a brand, and since cultures differ in the ways in which they construe and communicate meaning, successful advertising obviously requires a through understanding of the culture within which that advertising message is communicated. Thus even if a foreign advertiser were to create an [...]

Tags: advertising, advertising & consumer behavior, advertising articles, andvertising and consumer behavior, consumer behavior
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Posted on Sunday, 15th August 2010 by kasi|592 views

Because consumers are exposed to so much advertising these days, they often try hard to avoid it – and are very skeptical of it when they do get exposed to it. To reach these  hard-to-reach consumers and to convey messages to them in a manner that is more credible partly because it is more subtly [...]

Tags: advertising, advertising articles, corporation’s public image, examples of public relations, free marketing articles, marketing articles, PR, public relation, public relations
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