Posted on Thursday, 12th August 2010 by kasi|2,228 views
Positioning can be defined as a foundation upon which all other marketing mix decisions are built. Moreover, it involves a decision to emphasize or highlight certain aspects of a brand, so positioning is not what you do to the product, but is how you influence the mind of the consumer through marketing communications. Just as [...]
Tags: actual product, brand’s marketing communications, distribution, marketing articles, marketing basics, packaging, positioning, positioning strategy, pricing, what is positioning
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